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Karenda hanbai kokoku [Advertising poster for 1928 calendar]
Tokyo: Satoku Company, 1927. Large landscape-format, double-sided colour poster printed on cream-coloured paper. The reverse side is printed with a green-grey ink. Print area is 75.5 cm x 52.5 cm; full size of sheet including small border comes to 54 cm x 79 cm. Four soft vertical fold lines and one horizontal fold line are apparent without loss of detail, very slight wear on top horizontal edge of the print; otherwise a clean, near-fine print. Scarce.
An impressive double-sided advertising poster for Satoku Honten's 1928 Hinomaru Calendar. Satoku Honten (Satoku Main Store0 was located in Nihonbashi Hamamachi in Tokyo. In the text on the front of the poster, the company promises potential clients that advertising with them in the coming year of 1928 (the Year of the Dragon) would see the clients' businesses soar, and they too would be flying high just like a dragon. The use of a biplane as the central image emphasises the dizzying heights Satoku's clients could reach. The message on the wings of the plane translates as "Hinomaru [Rising Sun] calendars are the harbinger of luck and business growth", but unfortunately this success was not meant to be as the Great Depression came soon after in 1929.
The reverse side of the poster has a myriad of options of how the calendar can be used to advertise the customer's product. This handsome poster shows Japan's early creativity in marketing and advertising. Item #5097
Price (AUD): $775.00